Monday morning Sue disclosed classified information on how companies are employing technology to advertise...
I would like to recount a cautionary tale that didn't happen not to long ago.(Names have been changed to protect the identities of Joe and Tugs)
There the WM (Web Master) sat running intel on a site. They gazed upon their screen waiting for an unsuspecting user to step onto the site. "What do we got here" they wondered. As a user browsed over innocently to check out the days news. The WM immediately went about trying to secure the user's IP address. "Got it" They exclaimed... "Let us see who you are", from the user's IP address they obtained that the user's name was Joseph Finkleton, of Denver CO. They discerned that Joseph had eaten a banana that morning, was wearing flip flops, and owned a cat named Tigs. Armed with this information they steadily went to work fashioning a tailored experience for Joseph. "Has a cat huh?" The WM placed a giant cat food coupon right to the left of Joe's mouse. Joe immediately noticed the blatant attempt at direct advertising and shot back by closing the browser. They then immediately deployed an ad to Joe's TV..."DSW shoes...all flip flops half off", Joe now frightened turned off his TV. The WM wasn't going to let this one get away...They scrambled a Jet and with in seconds an F-14 screamed by Joe's window trailing a banner..."Chiquita Bannans- 10 for 10 this week". Scared out of his gourd, Joe ran to the closet. Thinking that no form of marketing can penetrate the fortress of solitude, his pocket started ringing...he uneasily glanced down to see who it was...Across his phone read "15% off all closet organizers, "...
Where is Joseph Finkleton today? Who knows? he hasn't logged on any where to track.
As for Sue - Congratulations on your EOW award and thank you for your hard work. Amazing what 4 numbers know about you.
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